Rob Nixon - Chairman
In 1987 Rob subscribed to his first 'Business Development' program and read his first 'Personal Development' book (Think & Grow Rich). Since that book he has devoured over 300 business and personal development books. He has also consumed countless articles, tapes, CDs, DVDs, manuals and seminars. And his journey hasn't stopped yet!
As his current coaching club clients — all 10X target audience members, accountants one and all — will tell you, Rob is very action-oriented and fiercely committed to anything he does, including seeing to it that all his clients produce outstanding business results.
In 1993 (after a number of sales and marketing roles) Rob started presenting seminars, where he discovered accountants and his passion for the 'Products of the Mind' industry (aka intellectual property). Since then he has immersed himself in assisting the Accounting profession and has become arguably one of THE leading advisors to the profession in the world.
Since then he has extensively researched how accountants run their businesses in 5 countries. He has developed and co-developed products for the profession — primarily software and training programs. He has been heavily involved in 3 businesses — most notably 'Results Accountants Systems' that provided business development products and training to accounting firms on 3 continents and 'Business Fitness' a software provider for the industry co-founded by Rob in 2001, now serving some 400 accounting firms across Australia and New Zealand. He even spent 9 months in an accounting firm to see how it worked — or didn't! He has personally turned around a service-based business from a $340K loss to a $2.5M profit in 15 months (doubling revenues at the same time) and has helped hundreds of accounting firms grow and develop their businesses and consequently their client's businesses.
Rob is also the original creator of 'The Good, the Bad and the Ugly of the Accounting Profession Report', a report outlining the state of play and benchmarking of firms within the Australian and New Zealand accounting profession. This body of work - which is now owned by Business Fitness - gave Rob firsthand knowledge of the opportunities and challenges facing accounting firms.
Since selling his interest in Business Fitness, Rob has been testing and fine tuning the coaching club model since late zoos by operating to coaching clubs personally.
Rob sees the accounting profession as the primary 'trusted advisor' to the business community and has a personal mission to help accountants be much more proactive with their clients. It has been Rob's own success in offering 'coaching clubs' in his business that has been the inspiration for 10X Limited and the leverage Rob's model offers accounting firms.
Rob is arguably one of THE leading advisors to the accounting profession in the world. He sees 10X as the fulfilment of a vision: to provide a vehicle for accountants to better leverage their time, increase profitability and make a difference in their local business community so they once again are returned to the status of 'trusted advisor'.
Rob is the creator of the 10XCOACHING CLUB - the current core business offering of 10X Limited at this time.
