Marketing Advice
Inside Knowledge into the 10X Marketing Method #1
I am going to let you in on a secret ... inside knowledge as to how the bolt-on 10X division of an accounting firm attracts existing clients back to purchase other services outside compliance. And more importantly, I will give you inside knowledge on how prospects are not only attracted into this 10X division, but into the accounting firm as well.
Most of our current enquiries come from holding invitation only events.
Over the last three months our 10X entrepreneurs have held a total of 16 invitation only events which attracted 2,362 people and 1,315 individual businesses. That‘s an average of 147 people and roughly 82 individual businesses per event. The average conversion rate on the night of ticking the box that says “Yes we would like to meet regarding Coaching Club” has been just over 43%, which has increased with each event held – this means we are getting sharper with every event. As well as the 43% approving to attend a meeting regarding ‘how to get involved in Coaching Club’, there are 49% of the attendees stating via our feedback forms that they would like to discuss other services ... such as accounting advice.
If you consider for a moment what it took your accounting firm to get started, how it attracted prospective clients and how long it took for you to build that number into actual clients, you would have to agree that events which attracted an average of 147 people with a enquiry rate of better than 43% is a big deal!
Why not get involved and come to one of our 10X Edge Events and find out how we run them, how excited the prospective clients are, how they are keen to meet with the 10X division of the accounting firm and how pleased they are that an accounting firm is being proactive. One of the best ways to learn a great marketing method is to get involved and come and have a look. We have 16 more events planned over the next 3 months with a healthy intake expected based on current statistics. Given the results from the last two events, as well as the concern business owners have around the economy, the 10X Edge Events have been increasing in size.
If you would like to find out more and would like to discuss how 10X can grow your accounting firm, simply click here to book a time for a confidential discovery meeting with one of our executive team members.
If you would like to know more about how to market you accounting firm and lots more, then simply subscribe to the monthly Results E-zine and get started on growing your firm today!
