Accounting News
Accounting Firm Owners to Profit From Evolution of New Firm Model
Tue, 3 Aug 10
Accounting firm owners are preparing themselves for a shake up in the month of August, as groundbreaking predictions regarding the future of the accounting profession will be brought to light by two of the industry’s most experienced advisors. The announcement comes hot on the heels of a string of news reports in recent months regarding SME clients’ needs for new services, above and beyond standard tax and compliance.
The accounting firm model as we know it is changing, according to expert consultants to the accounting industry, Ryll Burgin-Doyle and Rob Nixon, both of whom are touring with the event Evolve: Strategies to Transform Your Firm Into The Firm of The Future, which will visit select capital cities across Australian and New Zealand, during the month of August.
Both Ryll and Rob made the decision to tour Evolve following grass roots research that showed few accounting firm owners are adequately prepared for the raft of changes that could spell the end for many ‘traditional’ model firms in the coming 5 years.
“There’s a big shift ahead for Australian and New Zealand firms,” says Rob, “While some firms are adapting in line with changing market needs - for example by hiring full time sales people, full time marketing people, value pricing every project and getting paid in full before they start a job – the majority of firms have no idea what the future of accounting looks like, or where they’ll fit in with it. This is incredibly worrying for me.”
Click the image above to read the full article now.
Full EVOLVE program information at www.EvolveEvent2010.com
Ryll Burgin-Doyle, on the other hand, one of Australasia’s foremost branding and marketing specialists actually works with accounting firms who have adapted to accommodate their clients’ changing needs and has seen first-hand that the more proactive among her accounting firm partners are the ones profiting most and who will continue to profit in the coming years.
“SME clients are crying out for MORE from their accountant and there are a number of firms out there that have responded accordingly. These firms are operating more as a ‘multidisciplinary business’ rather than a ‘practice’ and as a result, their per-partner profits have soared, their firm has grown and their SME clients’ are happier, their businesses are performing better and they’re referring new clients to the firm,” says Ryll.
“Many accounting firms are feeling the pinch of market changes already, but rather than actively seeking out solutions, they’re sticking their heads in the sand,” explains Rob, “What the owners of these firms need to realise is that more wishful thinking won’t change the way the market’s heading. Instead, the best way to move forward is to acquire a complete roadmap of what the future of the accounting looks like and discover strategies that help them ADAPT what they’re currently doing to survive in this new landscape.”
“Many accounting firm owners struggle with marketing and sales, yet they’re the secret weapon of the most successful firms out there right now, and the ones that will thrive the most in the future,” Ryll reveals. “What we realised was missing for many accounting firm owners right now is some real-world, easy and cost effective methods for growing their firm. Strategies that DON’T require specialised sales/marketing knowledge and will do all the hard work for them. That’s exactly what everyone who attends Evolve will walk away with.”
Evolve: Strategies to Transform Your Firm Into The Firm of The Future is beginning its six day international tour, beginning in Brisbane on the 17th August. Firms that commit to attending before the 11th August (Australia) and 18th August (New Zealand) will receive a special offer where every 4th person from a firm attends absolutely FREE.
Rob warns, “If you don’t know what the future of the accounting industry looks like, or where your firm fits in with it, you’re putting your client base at risk and your firm in jeopardy. Evolve is the easiest way for you to lock your client base in and gain some sense of security for your firm and its future. These insider strategies are designed to dramatically improve what you’re doing and prepare you for the changes that are ahead. It’s exciting stuff.”
Full information on EVOLVE and how your firm can benefit at www.EvolveEvent2010.com
Full information on EVOLVE and how your firm can benefit at www.EvolveEvent2010.com
OR DOWNLOAD THE REGISTRATION FORM HERE NOW AND FAX TO +61 7 3036 6153
Are YOU Giving Your Clients The ‘Performance Improvement’ Services They Need And Are ASKING For?
Fri, 23 Jul 10
The Australian Financial Review reported this time last week that now, more than ever, SMEs are looking for help not just in turning around their performance, but for strategies to stay at a new financial high, long term.
You can read the full article by clicking the image to the left.
As the article details, ‘performance improvement’ is also in the best interests of those businesses offering the services, as they don’t focus solely on getting a client back on their feet, but instead, extend the relationship to help a business improve its financial position long into the future.
Already accounting firms across Australia and New Zealand are jumping on the gap in the market for the provision of ‘business improvement’ or as they’re more commonly known, ‘business development’ services.
Failing To Plan Is Planning To Fail In Your Duty Of Care
Wed, 14 Jul 10
UPDATE: Last week in the Australian Financial Review, Accountants were given a reminder that many of their clients currently DON'T have a solid succession plan in place - translating to a MASSIVE missed opportunity, lying dormant in their current client base.
The article is a timely case-in-point for those accounting firm owners who aren't already booked in to attend the Australia and New Zealand tour of Evolve - Strategies To Transform YOUR firm in The Firm of The F
uture. This exclusive event will see two of the Accounting industry's leading growth specialists present brand new strategies and techniques for surviving in what's set to be a vastly different accounting landscape in the coming years.
Click on the image to the right to read the full AFR article.
How To Evolve Into An Accounting Firm Of The Future
Wed, 14 Jul 10
Breaking News: Accounting Firm Growth Specialist: Rob Nixon and Australasia’s foremost Brand and Marketing Expert in the Accounting industry: Ryll Burgin-Doyle to present a groundbreaking event for accounting firm owners – Evolve: Strategies to transform YOUR firm in the Firm of The Future.
Having worked closely with accounting firms for over two decades, Ryll Burgin-Doyle and Rob Nixon saw that the old accounting firm model doesn’t ‘need’ to change – IT IS CHANGING! Some firms are hiring full time sales people, full time marketing people, appointing CEOs who are not accountants, value pricing every project and getting paid in full before they start a job.
Accountants Answer SMEs’ Unspoken Plea
Thu, 24 Jun 10
Leading the charge of the ‘proactive accountant’ brigade are two Newcastle accounting firms, who, after seeing small businessses’ growth stalling in the aftermath of the GFC, have decided to take action into their own hands and are hosting a ‘business success strategies’ seminar called The Edge, on June 30th.
Case study: business development division
Fri, 11 Jun 10
Click here to download an interview with Dubbo firm Scolari Comerford, revealing the challenges & successes of delivering business development services.
10X Exclusive Teleconference
Fri, 11 Jun 10
Discover how your firm could be the ONLY firm in your area to secure the 10X opportunity...
... and grow your firm through the 10X business development system that's revolutionising the accounting profession.
You're invited to join Peter Clayton and a select group of firms on a confidential conference call to find out more about 10X. 10X only partners with leading, proactive firms and the conference call is an informative, obligation-free insight into one of the biggest opportunities available in the industry right now (just 80 more firms will have the chance to benefit).
On the conference call, Peter will reveal what exactly is on offer here: the 'how' and 'what' behind the successful 10X model and specifically, how firms like yours can benefit. This important information will allow you to determine whether or not 10X is a suitable match for your firm and importantly, get a very real understanding of what another firm may potentially be offering in your area (and to your clients).
Lines on the conference calls are limited to just 6 firms per teleconference, so make sure you secure YOUR place on an upcoming call by registering now:
Discover how the biggest challenge facing the accounting profession today could be your biggest opportunity to profit.
Wed, 2 Jun 10
When we first started working with accounting firms in late 2007 via 10X Ltd, we discovered that most accountants were consistently facing the same challenge ... one that effectively had a stranglehold on their firm’s ability to grow, was hurting their partners’ back pockets and affecting the basic day to day effectiveness of how they serviced clients.
Even as you read, if you’re anything like the other leading accounting firms we deal with nationally, this challenge is eroding your firm’s profits and worse, your potential and future profits – right now.
