10X Opportunity Event - Syd / Melb / Bris

Rob Nixon - Australia's leading advisor to the profession

Hello ...

After 15 years working with accounting firms in 7 countries, I’ve noticed that many firms perhaps like your own, have attempted implementation of business development work with clients. However, as I get to meet with and work directly with some of Australia’s leading accounting firms, I’ve noticed the margins they are achieving for their business development work are frankly, not nearly as high as they could be...

Another challenge I’ve noticed is this: it’s typically the partners who are actually “doing” the business development work with clients. And, these services are typically offered one-on-one, one partner to one client at a time.

This creates limited leverage for you and perpetuates the typical dependence of a firm on its partners. For the past 3 ½ years I have been fine tuning a leveraged coaching ‘club’ model – that offers a solution, in fact, a unique opportunity potentially for you and your firm.

Hard to believe … however, accurate just the same.

As you know, typical average hourly rates recovered in the accounting profession range from $100 per hour to $300 if you’re doing very well. My model allows for an average hourly rate of between $1,000 and $1,728. And it’s not about charging clients $1,728 per hour! (I know those numbers could be perceived as almost controversial - but let me assure you these figures are absolutely real.

I started this coaching model 3 ½ years ago and it’s now tested and fully proven. After 15 years consulting and helping people – especially accountants – grow their businesses, it is the most successful implementation and client ‘profit improvement’ model I have ever seen. The results the clients have achieved in the past 2 years have actually amazed me. And it’s all because of the business model.

Now, I’d like to share this critical concept and key strategies to increase your margins and grow your firm at a very special, invitation only event titled:

"The 10X Opportunity - Gaining the unfair advantage and increased profits."

19 AUGUST 2009 - SYDNEY - SWISSOTEL - 68 Market St, Sydney 2000
25 AUGUST 2009 - MELBOURNE - PARK HYATT - 1 Parliament Square, Off Parliament Place, East Melbourne 3002
26 AUGUST 2009 - BRISBANE - RYDGES AT SOUTHBANK - 9 Glenelg St, South Brisbane 4101

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This event is complimentary to attend and it’s for key stakeholders/owners only. At the event you choose, held at 8.30am for 9.00am start till 1.00pm, you’ll discover:

The 6 key reasons why your attempts at offering business consulting/development work with clients (if you’re like 99% of firms out there), has room for improvement.
The one thing, just one solitary thing – that a survey of 1,077 small to medium sized business owners via 129 accounting firms across Australia and New Zealand tells us – your clients WANT from you. • And why they have and would go elsewhere for it.
A lost opportunity in your accounting firm costing you hundreds of thousands in revenue – and personal profits back to you.
How I took my business development/consulting division from zero to $1M in the 1st year with 1 employee, and to $2.3M in the 2nd year with 3 employees and on track revenue in the 4th year of over $6M – whilst maintaining personal productivity at no more than 25% - and how you can too with your clients and prospects.
Key actions to increase your margins immediately and your average hourly rate. At this event, I’ll share with you typical pitfalls faced by most who add on new divisions like business development (or even financial planning) and how to avoid those, as well as THE critical strategies to drive your margins up and extend your firm successfully. (Strategies I’ve fine tuned while working one-on-one with some 110 accounting firms across Australia and New Zealand.) This will be enormously valuable for you and your firm’s future. In fact, I recently ran these events across New Zealand and here’s what your peers had to say about the session …
- "It’s given me a fresh perspective on opportunities”
- "Re-focuses me to do something more positively about my current situation”
- "Insight to new coaching opportunities”
- "Valuable ideas for our clients”
- "Great potential to add extra service”
- "It gives me an opportunity to move away from Tax Compliance”
- "It’s a reminder of what I know my practice needs to do”
- "It is an opportunity to be proactive and not reactive and it is the way the industry is moving"
- "It will allow us to market and sell properly …”

A request leads to a unique opportunity … for just 97 remaining firms.

Over those last 3 ½ years my clients have been asking me to franchise my coaching/consulting business so they could quickly duplicate my results and have it as an ‘add on’ division to their firms. That is now finally available – we call it 10X - and based on exclusive territories, just 97 remaining firms across Australia will benefit. (Twenty 10X Businesses have already been purchased by firms around Australia).

This ‘add on’ is designed to be a revenue and profitability centre, on its own, that adds value to your existing clients as well as attracting new clients to your firm. (BTW: It does that without you having to be involved day to day in a highly leveraged way.)

At the event you’ll also explore the 7 unique aspects of 10X as THE answer to successfully adding a minimum $300,000 to $1,000,000 + BD division. Aspects like:

the most effective client profit improvement method ever seen;
a revenue and profit potential like no other (I’ll share exactly how to produce an average hourly rate of $1,000 to $1,728);
exclusive marketing territories of around 5,000 employing businesses;
shareholding in the Australian franchisor;
how we only win when you win and our extensive support structure;
samples of the incredible intellectual property available; and …
how 10X Limited – gives back in a charitable way to the future leaders of Australia. This is something you, your clients and prospects could benefit from and is a truly unique opportunity for the right firms – those that are innovative, high quality and out to make a difference in a massive way.

Just 145 total - 97 remaining accounting firms in Australia will be selected to take part in it.

And, I’d like you to potentially, be one of them.

It’s like nothing else out there.

Here’s what some of our Australian Franchisees (we call them 10X Entrepreneurs) have had to say:

“10X has provided support, focus, accountability, passion, increased sales, profit, cashflow and business value to our Clients.” Steve Marsten, Director , Sothertons - Central Coast QLD
“In 10X, we’ve finally found a systemised approach and model to delivering business advisory services. While we have been offering business development and consulting work, we have never ‘shouted it from the rooftops’ so to speak, now we can. We also like the highly leveraged nature of the support our clients receive.” Ashley McGuirk, Focus Professional Group – Sunshine Coast
“ 10X is a Business System that is fully supported by quality systems, documentation, know how, and leadership team.” Scott Atkins, Partner, Acumon – Newcastle
“An extremely profitable - great business model, multiple benefits - complimentary to our current accounting business.” John Capuana, Partner, CP Partners - Melbourne
“I look forward to marketing 10X - the potential to expand 10X & our accounting business at once is significant.” Garry Williams, Partner, Thornton Partners – Perth
“To date, we’ve had around $30,000 in additional accounting fees by association with 10X, not to mention one Coaching Club member wanting team “Selling Days.” Glenis Gassman, Partner , GM Accounting - Brisbane Logan
“We’ve had fantastic feedback from Coaching Club members. We’ve been able to assist our 10X Clients by instilling changes in personal attitude, helping them to make better decisions, giving them a better understanding of the impact of an action and understanding the importance of numbers.” Mario Chiodo, Partner ,CP Partners – North VIC
“We’ve had additional accounting fees from new Clients exceed $60,000 or more.” Damien Moffrey, Partner, Baker & Affleck - Surfers Paradise QLD
“The value of being part of 10X is having amazing product development that’s focussed on really getting to the crux of what’s working and not working within the Clients business.” Peter Scolari, Partner , Scolari Comerford - Central West NSW
“Clients love the information from Edge Events, and gained great value from attending - a great positive for the rm as a whole. We followed the process and gained the results! 10X is a good way to give something back to the Clients.” Eddie Taylor, Partner – Shearer & Elliss & 10X Unley
“It’s the ‘NO-FAIL’ way to deliver business development to your community, and improve the income and lifestyle of many people, in a clever and dynamic way.” Graham Scott, Partner, GW Scott & Assoc Ltd - Hamilton City NZ

As well as gaining critical strategies outlined earlier, you’ll have the opportunity to explore the concept in full, discover why 10X is such a powerful model that you may be able to take advantage of, meet the Founders and some existing 10X Entrepreneurs and, of course, have all your questions answered. If you have always wanted a more successful business development division or to create one that works incredibly well, then you must attend.

Remember, this opportunity will disappear when just 97 firms and 10X agree to move forward together … (To give you a sense of the response here in Australia, in just 3 weeks – in June no less – 14 leading firms took up the opportunity of a 10X Franchise. We are currently in detailed discussions with a further 97 firms right now.)

Next Steps? Simple. Say “yes”, select the best event for you and press the book now and mark it in your diary NOW. There is no cost to attend.

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I give you my personal promise - you’ll get real value from attending. You see, regardless of whether 10X is a match for your firm or not – my commitment is that you leave excited about what’s possible for your accounting firm, with some .

I look forward to seeing you very soon.