
If you think about branding, the key to branding the only key to branding is being aware of your target audience. So we are clear an accounting firm has a brand. Whether they know it or not, whether they relate to it or not, you as an accountant have an accounting firm brand. Now, the key to whether that brand is on the money or not really comes down to your target audience. So the question is who do you want as your ideal clients. Download Full Article
As an accountant there's a great chance that your most lucrative source of new clients is referrals or word-of-mouth. It works far better than advertising, direct mail, flyers, radio... Download Full Article
Positioning your firm, or positioning you personally as an industry expert means that people instantly see you as the authority... Download Full Article
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