
To launch their new 10X business development division, Scolari and Comerford ran a special business improvement seminar called "The Edge". Since then they have signed on 14 coaching clients equating to an annualised revenue of $216,000 for their 10X business development division. To find out how you can achieve these results like this, read on...
Accounting firm business prospects attending Edge events
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Accounting firm business clients attending Edge events
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Of course, the easiest and fastest way to grow your brand and your accounting firm is obvious. Visit 10 to 20 clients per month, per partner every month and talk to them about their business, about their needs, at an uncharged meeting. Much more business will come from that for your accounting firm - including more referrals to new clients. But, and this is a big but...You need capacity to do that. Rob Nixon has this to say on capacity: "You either get capacity by hiring some additional people or you get capacity by decreasing the actual time on a job. Frankly, there's so much excess capacity in every accounting firm I meet it's shocking. It may not feel like it right now but believe it or not, there is massive excess capacity in the workforce you have right now..." Download Full Article
As an accountant there's a great chance that your most lucrative source of new clients is referrals or word-ofmouth. It works far better than advertising, direct mail, flyers, radio...anything. As you know, referrals cost virtually nothing to attract because there's no need to invest significant amounts of money on advertising. What's more, because these people are often referred from your best clients, they're usually great to do business with as well. There is a challenge with referrals, though. When businesses go on a client acquisition drive they have control (to a certain extent) over their marketing. Download Full Article
Positioning your firm, or positioning you personally as an industry expert means that people instantly see you as the authority on a certain topic. This coveted position enables you to charge a lot (a lot) more for your business development services because people know that the advice they receive is going to be outstanding. What's more, as soon as you're seen to be the industry expert on a topic, you'll generate more referrals. You'll also find yourself being called by journos wanting to quote you in their publications. Download Full Article
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